OAICC is fundraising to hire a top public relations/ government relationships firm.
We have been focusing on media and membership. Next, we are focusing on mobilizing the public to make noise to their MPPs. Together, all of these efforts will help us when meeting with decision-makers who are influenced by public opinion.
The funds will go immediately and directly to experts to deploy the below.
Campaign Planning and Audience Targeting Development
• Build campaign microsite, logo, and creative
• Draft email copy to be sent to elected officials
• Develop member outreach plan and supporter outreach content
• Develop any additional related creative
• Create an email journey for supporters to engage in as well as actions they can take to support the campaign
Today the cabinet is appointed and these next few weeks are critical. We aim to be in government consultations by August 1st, but we need to do so with public opinion behind us to make our position stronger.
OAICC's goal is to act as a coordinated group to achieve better childcare outcomes for children, parents, and centers across Ontario.